Why We Rebranded: For Me (YES I needed this!), For You, For the Future.

Ok... so I’m being completely honest here… Snob Inc. needed a makeover. Not a tiny one, but a full-blown transformation—a bold rebrand to reflect the powerhouse we are and the amazing energy we’re bringing to the lash and brow game.

As the founder of Snob Inc., I’ve always believed in creativity and authenticity…. but over the last 2 years I was feeling that the brand was stuck, like we weren’t fully showing up in the way we were meant to.

Our products, our courses, and even our story deserved better. You deserve better. That’s why we’re reintroducing ourselves with a brand that’s edgy, feminine, whimsical, and unapologetically bold. Think pink, playful vibes with a sprinkle of sophistication.

TBH… Stuck Isn’t a Vibe—Evolution Is

I’ve been in this industry since 2009, and my design background has always been my secret sauce…But the truth is, I realized we weren’t showing off what makes us truly unique. I felt like we were playing small, and that’s not the vibe at all. So… I’m really here to shake up the lash and brow industry, not tiptoe around it. I’m done doing that.

This rebrand is about more than a new logo or fresh packaging (although you’ll definitely want to show off our new goodies on Instagram). It’s about creating a brand that represents who we are now and where we’re going. It’s about bringing YOU into our world—a world of high-quality products, impactful courses, and a community that’s as obsessed with lash and brow artistry, just as we are.

For the Artists, the Movers and Shaker... and of course the Dreamers

Whether you’re new to lashes or you’ve been in the game for years, this rebrand is designed with you in mind. We’ve got new products coming that will make your work stunning and help your artistry stand out. Our courses are leveling up, too—because knowledge is power, and we want to empower you to build a career that makes you damn proud.

But I want to stress, it’s not just about products and training… It’s about connection. We’re opening the doors to let you see what drives us, what fuels our passion, and why we’re absolutely obsessed with helping you create magic with your hands. Our love for lashes and brows is the real deal, and we’re not just here to teach you skills—we’re here to help you grow, create, and thrive.

What Does This Rebrand Mean for You?

It means products you’ll be dying to unbox, courses that will transform how you approach your craft, and a brand that truly reflects the artistry and innovation we bring to the table. But most importantly, it means a renewed commitment to you. We’re here to inspire, support, and elevate your artistry—because when you win, we all win.

"The only way to make a real impact is to align your passion with intention and then show up unapologetically for yourself, every. single. day." – Lesley Morgan

Welcome Welcome Welcome to the New Snob.

This rebrand isn’t just about aesthetics—it’s about feminine energy, being crazy innovative, and inspire YOUU…We’re creating a brand that feels like home for beauty artists who are ready to break the f-ing mold. I want us to take this journey together. It’s time to dream big, hustle hard and succeed.

The new Snob Inc. is here, and it’s everything we’ve been waiting for—for me, for you, and for what’s coming next.

I would LOVE LOVE LOVE for you to Follow us, watch us, and join us as we redefine what it means to be Snob.

I want to remind you to Stay bold, stay creative, and keep slaying those lashes and brows. Let’s f***ing do this.