When I look back at my journey, it’s wild to think about how far Snob has come and how much it represents who I am. I’m Lesley Morgan – a lash artist, a creative, an entrepreneur, a designer, a teacher,  a mom, and someone who genuinely believes that beauty is an art form that can transform lives. But this dream wasn’t something that just landed in my lap; it’s been built brick by brick, with a mix of passion, grit, and a dash of chaos along the way.

From Design and Education to Lashes

Let me start from the beginning. My journey didn’t begin in beauty; it started with two degrees – one in Fashion Design and another in Education. While my love for design sparked my creative side, my time in education taught me how to connect with people and share knowledge. Little did I know how much both would shape what Snob is today.

In 2009, I discovered lash artistry – a creative outlet that blended precision, design, and the ability to make people feel confident in their own skin. It was love at first lash! I dove in, and over the years, I’ve honed my craft while learning what works, what doesn’t, and how to push the limits of this industry.

A Vision Born from Experience

Fast forward a few years (and a couple of babies later – shoutout to my daughters Lovella and Viola), and I was running a business while balancing motherhood. Opening The House of Snob, our 4,000 sq ft co-working salon space, was a dream that became a reality just before COVID hit. It was a risky move, but I believed in creating a space that empowered beauty professionals to thrive. And we made it work.

That same resilience and creativity have fuelled Snob’s evolution into more than just a business. It’s a brand that’s redefining what’s possible for lash and brow artists. We’re here to break molds, set trends, and build a community that celebrates artistry and individuality.

Why Snob?

People often ask me about the name Snob. For me, it’s a playful way to embracing who you are unapologetically. It’s about redefining what it means to be confident and creative. Snob really stands for boldness, for taking risks, and for doing things differently in an industry that often plays it safe.

Building a Brand for Artists

One of the core ideas behind Snob is empowerment. I’ve been in your shoes – trying to figure out pricing, battling imposter syndrome, and juggling everything from clients to kids. That’s why Snob isn’t just about products or training; it’s about giving artists the tools, skills, and confidence they need to build their dream careers. From our softer-than-soft lashes to free digital resources, every piece of this brand is designed with you in mind.

The Heart of Snob: Creativity

At its core, Snob is about celebrating creativity. Whether it’s designing new lash products, curating packaging that sparks joy, or helping you elevate your artistry, creativity fuels everything we do. This isn’t just a beauty brand – it’s a movement for artists who want to think bigger, push boundaries, and create something extraordinary.

What’s Next for Snob

Looking ahead, I’m so excited about the next chapter for Snob. With our rebrand in full swing, we’re stepping up as leaders in this industry. You can expect more innovation, more tools to help you succeed, and more ways to connect with a community of like-minded artists who are just as passionate as you are.

A Note to You

To every beauty artist reading this: you are the reason Snob exists. You inspire me to keep creating, innovating, and pushing the limits. This brand is for you, and I can’t wait to see what you achieve with it. ✨

So here’s to being bold, being creative, and being unapologetically YOU. Welcome to the new Snob.

xo

💋

Lesley Morgan